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Originally Posted by new2ford
Personally I'm not convinced a V8 is entirely a marketing turnoff - especially if it is an option rather than standard. It never harmed Land Rover/Range Rover. If people are prepared to think outside the Ford square I'm sure some beautiful little unit like the Rover one could fit in the space, give the necessary boot and give it relatively economically. Surely Ford can afford to fit up some experimental units with alternative powertrain options?
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Hi New2ford - it's not any issue of sale-ability. The V8 would certainly sell. It's more an issue of the mix of products that Ford would sell overall. So if you make a Diesel Terri and a V8 Terri and a Turbo Terri and an RTV Terri and TX AWD/RWD,TS AWD/RWD,GHIA AWD/RWD then you're looking at 10 variants sharing 2000 sales a month. In other words there will be components in there that you may only buy 200 a month of - that's not an economic quantity that's supportable in ANY company.
Also if you have 10 variants of Terri, how many Escapes, Exploders and Falcons will they sell? I think the Escapes will continue to sell but the Exploder will die off and the Falcon may go down to Magna volumes.
It's fairly important that Ford creates a product set that takes customers from other manufacturers and not too many from it's own products. My local dealer had already noted that Falcon interest was down substantially. On the last day I was there, there were squillions of people looking and driving the Terri and only 1 couple looking at the Falcon.
So... the Diesel would be good because it would help sell the product in the bush and QLD, and win over some LandRover/Toyota/Mitsu customers. The V8 however would steel sales of a Turbo version, the Exploder and V8 Falcons.
I personally (with my businessman hat on) would like to see Ford spend some development money on doing some Left-hand drive mods so that when the OK comes down from the US then this car can quickly make the production shift and be exportable. If the Terri gets export quantities then we'll start seeing improvements in build consistency (enforced by overseas pickyness - something Toyota learnt in Aus) and ensure that more variants become cost effective - if Ford sell 20,000 a month instead of 2,000 then we'll get any variant we're willing to pay for!