DUBAI, UAE, Hot on the heels of 2002 World Environment Day, Ford Middle East & North Africa (MENA) is gearing up for the Gulf launch of the cleanest full-size sports utility vehicle (SUV) money can buy.
The 2003 edition of the Ford Expedition, a nameplate that has sold more than one million units worldwide since its debut in 1996, has the least emissions of any SUV in its class according to regulations of the state of California. The all-new Ford Expedition will be available in the GCC in late August.
Jim Benintende, managing director of Ford MENA, said: “California consistently sets the benchmark for vehicle environmental standards in the United States and the auto industry as a whole.”
“The 2003 Ford Expedition qualifies as an Ultra Low Emissions Vehicle (ULEV) under California rules and also boasts class leading fuel economy, reflecting Ford’s commitment to improving the average fuel efficiency of the company’s SUV fleet by 25 per cent by 2005.”
The returnless fuel supply of the all-new Expedition’s award-winning 5.4 litre Triton V8 engine cuts emissions by providing consistent pressure to the fuel injectors, preventing petrol splashing back into the tank and causing polluting evaporation.
Benintende continued: “Being environmentally aware is a priority at Ford and our line-up speaks for itself. Harmful emissions generated by the company’s product range have been slashed by more than 30 per cent since 1995.”
The 2003 Expedition is only the most recent example of Ford's leadership in the application of environmental responsibility to automotive products. Full marks for environmental performance have been awarded to a number of Ford cars that are rapidly becoming favourites among Middle East customers.
For instance, recycled consumer goods, such as old plastics, carpets, and even denim jeans, are used to make a variety of components on the popular Ford Focus, the world’s best-selling car for the last two years, including battery housings, heating devices, air filter housings and fuse boxes. Besides CFC-free refrigerants, all friction and insulation materials used on the Focus are asbestos free.
Not to be outdone, the all-new Ford Expedition -- as well as the latest Ford Explorer mid-size SUV, which made its Middle East debut late last year -- is nearly 90 per cent recyclable.
Benintende added: “Over the last five years, Ford has increased its use of non-metallic recycled materials from virtually zero to more than 60 million kilos, exceeding our goal for 2002. Ford has nearly 800 parts in production worldwide that include recycled content.”
The 2003 edition of the Ford Expedition, a nameplate that has sold more than one million units worldwide since its debut in 1996, has the least emissions of any SUV in its class according to regulations of the state of California. The all-new Ford Expedition will be available in the GCC in late August.
Jim Benintende, managing director of Ford MENA, said: “California consistently sets the benchmark for vehicle environmental standards in the United States and the auto industry as a whole.”
“The 2003 Ford Expedition qualifies as an Ultra Low Emissions Vehicle (ULEV) under California rules and also boasts class leading fuel economy, reflecting Ford’s commitment to improving the average fuel efficiency of the company’s SUV fleet by 25 per cent by 2005.”
The returnless fuel supply of the all-new Expedition’s award-winning 5.4 litre Triton V8 engine cuts emissions by providing consistent pressure to the fuel injectors, preventing petrol splashing back into the tank and causing polluting evaporation.
Benintende continued: “Being environmentally aware is a priority at Ford and our line-up speaks for itself. Harmful emissions generated by the company’s product range have been slashed by more than 30 per cent since 1995.”
The 2003 Expedition is only the most recent example of Ford's leadership in the application of environmental responsibility to automotive products. Full marks for environmental performance have been awarded to a number of Ford cars that are rapidly becoming favourites among Middle East customers.
For instance, recycled consumer goods, such as old plastics, carpets, and even denim jeans, are used to make a variety of components on the popular Ford Focus, the world’s best-selling car for the last two years, including battery housings, heating devices, air filter housings and fuse boxes. Besides CFC-free refrigerants, all friction and insulation materials used on the Focus are asbestos free.
Not to be outdone, the all-new Ford Expedition -- as well as the latest Ford Explorer mid-size SUV, which made its Middle East debut late last year -- is nearly 90 per cent recyclable.
Benintende added: “Over the last five years, Ford has increased its use of non-metallic recycled materials from virtually zero to more than 60 million kilos, exceeding our goal for 2002. Ford has nearly 800 parts in production worldwide that include recycled content.”