Re: USA: MOTOR TREND Names F-150 Truck Of The Year
KANSAS CITY ASSEMBLY CELEBRATES 2004 FORD F-150 AS MOTOR TREND’S 2004 ‘TRUCK OF THE YEAR’
As the redesigned 2004 Ford F-150 fuels higher F-Series sales for Ford Motor Company, it continues to gain recognition - this time as MOTOR TREND magazine’s 2004 “Truck of the Year.”
In ceremonies at Ford’s Kansas City Assembly Plant, MOTOR TREND’s Detroit Editor Todd Lassa presented the 2004 Truck of theYear award to Dave Savchetz, plant manager, and UAW Local 249 Chairperson Bruce Bittle. The truck is produced at Ford’s Kansas City and Norfolk (Va.) Assembly Plants.
Speaking before a group of nearly 800 cheering employees, Lassa said Ford’s 2004 F-150 sets a new standard in performance and design excellence.
Matt DeMars, Ford vice president, North American Vehicle Operations, credited the Kansas City workforce and those at Norfolk Assembly for the consistent quality that has made Ford’s F-Series the best-selling pickup truck in the United States for nearly 27 consecutive years. He also cited the improvements that are making the 2004 Ford F-150 a customer favorite.
“With the F-150, we have demonstrated that we can deliver an outstanding product with great quality, an excellent blend of functionality, emotional appeal and knockout exterior and interior features, ” DeMars said.
Winning MOTOR TREND’s Truck of the Year is no easy feat. All truly new or substantially revised trucks were considered with the condition that they be available for public sale by Jan. 1, 2004. Competitors for the title were evaluated on significance, superiority and value.
Thorough testing was done on each vehicle, with a specific focus on the following: engineering and technology; performance; ride and handling; styling and design; interior fit, finish and materials; utility and value. Special attention was paid to the “pickup” aspects of loading and securing cargo, performance with a payload and towing.
“We are very pleased that the Ford F-150 has been named MOTOR TREND’s Truck of the Year because this honor is the one most recognized by consumers,” said Steve Lyons, Ford Division president. “In fact, MOTOR TREND’s award is a lot like the new F-150 - it carries a lot of weight. We look forward to adding it to our trophy case.”
With more than 20 best-in-class capabilities and class-exclusive features, the 2004 F-150 sets a new standard for full-size pickups. Traffic generated by the new F-150 in its debut month helped Ford set an all-time F-Series September sales record. The momentum has continued - F-Series sales were up 12 percent (versus one year ago) in October and 10 percent in November. More than 760,000 F-Series trucks have been delivered to customers this year.
Ford Motor Company (NYSE: F) is the world's second-largest automaker with approximately 335,000 employees and operations in more than 200 markets on six continents. Its automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Credit, Hertz and Quality Care. The company's world headquarters is in Dearborn, Mich.
Dec. 17, 03