Performance Of New Lincoln LS Makes A Splash In Ad Campaign - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 04-07-2003, 09:57 Thread Starter
Mr. Embargo
Join Date: May 2001
Location: Embargoland
Posts: 3,745
Performance Of New Lincoln LS Makes A Splash In Ad Campaign

Propelled by a 280 horsepower V-8, a 2003 Lincoln LS streaks across a long bridge in a new television ad, leaving a wake of water below big enough to entice nearby kayakers. That type of unexpected surprise from a Lincoln is at the center of a new national ad campaign for the Lincoln LS sports sedan that launches today.

Using the tagline "The driver’s luxury car," the ads emphasize the perfect blend of luxury and performance in the new Lincoln LS – which is capable of reaching 60 mph in 6.42 seconds. In a second television spot, steam rises from a cup in a cupholder, then swirls back in the shape of an S-curve as the vehicle maneuvers along a winding road. "Sport-tuned suspension. 280 horsepower V-8," says the narrator over the sound of a surging engine.

Lincoln's new national campaign builds on the luxury brand’s theme of "Travel Well."

"The original LS earned a reputation as an exceptionally engaging luxury sedan. The new campaign continues to present the LS as a driver’s car – with an emphasis on showing how the performance of a vehicle can affect its surroundings," said Ann Kalass, Lincoln Mercury marketing communications manager. "Combining an athletic stance and a clean, modern appearance with superior driving performance and a host of convenience features, the LS will continue to attract a broader base of customers to the Lincoln brand."

The television ads are scheduled to first air today on ESPN and are scheduled to continue Saturday on NBC's broadcast of The Players Championship golf tournament. The first prime-time spots are scheduled for FOX's Boston Public on Monday, March 31. The television spots run concurrent with a print campaign of one to three-page ads in publications such: as Esquire, Details, Fortune, Harper's Bazaar, Fast Company, Architectural Digest and Golf Digest. Lincoln's agency partner, Young & Rubicam Advertising, developed the campaign.

More than 500 components and systems have been redesigned for the 2003 LS, including more powerful and fuel-efficient V-6 and V-8 engines and the addition of new ZF speed-sensitive rack-and-pinion steering. New features include:

All LS models have increased horsepower and torque. (280 horsepower V-8 and 232 horsepower V-6)
Industry first THX-certified audio system with six-disc CD changer, 10 speakers and a maximum sound output of 107 decibels with virtually no distortion.
ZF speed-sensitive variable assist power steering for improved responsiveness and driver confidence and control.
Interior luxury features like heated and cooled seats, real American walnut burl wood trim, premium leather and eight-way power-adjustable driver’s seat.

Introduced in 1999 as a 2000 model, the LS has combined with the Lincoln Navigator to attract a new generation of affluent customers to the Lincoln brand. Approximately 70 percent of LS customers and 60 percent of Navigator customers are new to Lincoln. The average customer age for both vehicles is in the early 50s.

The 2003 LS is part of a top-to-bottom revitalization of the Lincoln showroom that features four new or substantially improved vehicles that meet the expectations of luxury buyers in the areas of performance, comfort, technology and safety. Lincoln's full lineup includes: The redesigned Navigator, the all-new Aviator SUV, a significantly upgraded LS sports sedan, and a totally redesigned Town Car.

RPO83 is offline  
Sponsored Links

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Ford Cars and PAG Vehicles > PAG Vehicle Discussion > Lincoln

Quick Reply

Register Now

In order to be able to post messages on the Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode

Similar Threads
Thread Thread Starter Forum Replies Last Post
Ford Performance Group Explained RPO83 Ford SVT Vehicles | SVO Vehicles 2 09-20-2003 23:19
New Lincoln Aviator Ad Campaign Takes Flight On Tv RPO83 Ford Worldwide News 0 02-03-2003 20:13
Lincoln Mercury president says brand is on solid ground RPO83 Ford Worldwide News 0 10-10-2002 05:48
Ford Performance Group Pumps More Horsepower Into Enthusiast Market RPO83 Ford Worldwide News 1 09-04-2002 08:22
Ford Product-Led Transformation: 2003 RPO83 Trans | Driveline 0 07-22-2002 06:48

Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome