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Old 09-22-2005, 15:01   #1 (permalink)
Brent P
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New cobra, same old ford marketing crap.


This is old news, but I haven't seen it covered here...

Yep folks, ford has once again decided on instant collectable marketing
by spreading the cobras thin.

http://thegt500source.com/2005/artic...rallocati.html

At current projections, we expect around 7,000 units to be produced for
the 2007 model year. Allocation will be as follows:
.. Two incremental units for current full-line SVT dealers (605 dealers)
.. One incremental unit for SVT Focus-only dealers (700 dealers)
.. One unit for any dealer who completes certification requirements
.. One unit for 2005 President's Award winners (343 dealers)
.. Remaining production will be allocated based on a Mustang
share-of-nation formula

Given their example, my guess is a high volume award wining dealer in a big
metro area might, if they jump through all the hoops, will get 6 or 7
cobras. Which means they'll mark them way up and sit on them until
someone comes along willing to pay whatever the dealer is charging.
Which they can do, because it will be easy to find that few people with
more money than sense.

Whomever stated they would be built to demand seems to be wrong. It's the
artifically created rarity again.




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Old 09-22-2005, 16:01   #2 (permalink)
one80out@hotmail.com
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Re: New cobra, same old ford marketing crap.


Brent P wrote:

> Whomever stated they would be built to demand seems to be wrong. It's the
> artifically created rarity again.


Then again, it remains to be seen if 7,000 units of a two passenger
vehicle returning only 15 miles per $5 gallon of gas is NOT in excess
of demand.

180 Out

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Old 09-22-2005, 16:01   #3 (permalink)
John C.
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Re: New cobra, same old ford marketing crap.


"Brent P" <tetraethylleadREMOVETHIS@yahoo.com> wrote in message
news:CsmdnQz3B9Kkg67eRVn-qg@comcast.com...
>
> This is old news, but I haven't seen it covered here...
>
> Yep folks, ford has once again decided on instant collectable marketing
> by spreading the cobras thin.
>
> http://thegt500source.com/2005/artic...rallocati.html
>
> At current projections, we expect around 7,000 units to be produced for
> the 2007 model year. Allocation will be as follows:
> . Two incremental units for current full-line SVT dealers (605 dealers)
> . One incremental unit for SVT Focus-only dealers (700 dealers)
> . One unit for any dealer who completes certification requirements
> . One unit for 2005 President's Award winners (343 dealers)
> . Remaining production will be allocated based on a Mustang
> share-of-nation formula
>
> Given their example, my guess is a high volume award wining dealer in a big
> metro area might, if they jump through all the hoops, will get 6 or 7
> cobras. Which means they'll mark them way up and sit on them until
> someone comes along willing to pay whatever the dealer is charging.
> Which they can do, because it will be easy to find that few people with
> more money than sense.
>
> Whomever stated they would be built to demand seems to be wrong. It's the
> artifically created rarity again.
>

Just my guess, but I imagine 7000 to be a pretty close estimate to what the
market will be for a car like that.

When they produced around 8k in '99 there were quite a few sitting on lots at
the end of summer, with good discounts. The production figures for both '03 and
'04 were just ridiculous, over 10k produced, and the dealers were cutting each
others throats to make a sale at seasons end.

When it's possible to snag a new Cobra at $10k _below_ sticker, that's a sign
of overproduction on Fords part.

It's tough to gauge the market. There are a lot of people re-thinking major
purchases right now, and if the current fuel trend continues, I imagine a gas
guzzlin' blown 'Stang might not seem real smart to a lot of folks. Hell, maybe
7k will be too many.
--
John C.
'03 Cobra Convt. (but I'll be tradin' up, I reckon)



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Old 09-22-2005, 17:01   #4 (permalink)
Michael Johnson, PE
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Re: New cobra, same old ford marketing crap.

one80out@hotmail.com wrote:
> Brent P wrote:
>
>> Whomever stated they would be built to demand seems to be wrong. It's the
>> artifically created rarity again.

>
> Then again, it remains to be seen if 7,000 units of a two passenger
> vehicle returning only 15 miles per $5 gallon of gas is NOT in excess
> of demand.


I'll either have a Cobra convertible or a Corvette Z06 in the garage
next year. Which one depends on how much Ford dealers jack the price up
on the GT500. Either way I don't see myself a looser. :)
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Old 09-22-2005, 18:01   #5 (permalink)
Brent P
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Re: New cobra, same old ford marketing crap.

<combining topics from various replies>

Are the majority of people in this market really buying these cars as every
day drivers? Whatever I buy, I intend to keep my '97 as my daily driver.

I don't think I can fit in the vette, but I may check it out if ford
dealers jack up the price. The new cobra is about price, I am willing to
make the trade offs for the savings.

The reason I think some '04s sat is because everyone was waiting for what
was next. I certainly was. When I was buying a part for my '97 and took a
look at an '05 GT the sales droid tried to steer me towards an '04 or '03
(forget if it was used or not, think it was) cobra. But I wasn't
interested because it was still an SN95 (plus the styling of the '99 up
never really grew on me to the point where I liked it) Better than what I
have of course, but not enough better for me to spend the money.

I guess we'll see... but I don't see a dealership in chicago area doing
anything but treating them as if they were some kind of rare work of art.





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Old 09-22-2005, 18:01   #6 (permalink)
cprice@here.com
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Re: New cobra, same old ford marketing crap.


There is still the odd 2004 Cobra sitting new in dealerships. There's
1-2 locally around me that seem to be shifting from dealer to dealer.
Last price I saw was 37K Canadian dollars.

Brent P wrote:

> <combining topics from various replies>
>
> Are the majority of people in this market really buying these cars as every
> day drivers? Whatever I buy, I intend to keep my '97 as my daily driver.
>
> I don't think I can fit in the vette, but I may check it out if ford
> dealers jack up the price. The new cobra is about price, I am willing to
> make the trade offs for the savings.
>
> The reason I think some '04s sat is because everyone was waiting for what
> was next. I certainly was. When I was buying a part for my '97 and took a
> look at an '05 GT the sales droid tried to steer me towards an '04 or '03
> (forget if it was used or not, think it was) cobra. But I wasn't
> interested because it was still an SN95 (plus the styling of the '99 up
> never really grew on me to the point where I liked it) Better than what I
> have of course, but not enough better for me to spend the money.
>
> I guess we'll see... but I don't see a dealership in chicago area doing
> anything but treating them as if they were some kind of rare work of art.
>
>
>
>
>

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Old 09-22-2005, 19:01   #7 (permalink)
Joe
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Re: New cobra, same old ford marketing crap.

"Michael Johnson, PE" <cds@erols.com> wrote in
news:yeidndiAaaqjo67eRVn-jA@giganews.com:

> one80out@hotmail.com wrote:
>> Brent P wrote:
>>
>>> Whomever stated they would be built to demand seems to be wrong.
>>> It's the artifically created rarity again.

>>
>> Then again, it remains to be seen if 7,000 units of a two passenger
>> vehicle returning only 15 miles per $5 gallon of gas is NOT in
>> excess of demand.

>
> I'll either have a Cobra convertible or a Corvette Z06 in the garage
> next year. Which one depends on how much Ford dealers jack the price
> up on the GT500. Either way I don't see myself a looser. :)


A fin says it'll be the Z06. And yes, you'll be a winner. Probably in
more ways than one... ;)
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Old 09-22-2005, 19:01   #8 (permalink)
Michael Johnson, PE
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Re: New cobra, same old ford marketing crap.

Joe wrote:
> "Michael Johnson, PE" <cds@erols.com> wrote in
> news:yeidndiAaaqjo67eRVn-jA@giganews.com:
>
>
>>one80out@hotmail.com wrote:
>>
>>>Brent P wrote:
>>>
>>>
>>>>Whomever stated they would be built to demand seems to be wrong.
>>>>It's the artifically created rarity again.
>>>
>>>Then again, it remains to be seen if 7,000 units of a two passenger
>>>vehicle returning only 15 miles per $5 gallon of gas is NOT in
>>>excess of demand.

>>
>>I'll either have a Cobra convertible or a Corvette Z06 in the garage
>>next year. Which one depends on how much Ford dealers jack the price
>>up on the GT500. Either way I don't see myself a looser. :)

>
>
> A fin says it'll be the Z06. And yes, you'll be a winner. Probably in
> more ways than one... ;)


I wouldn't take that bet because I plan to test drive both. The only
pluses for the GT500 is it might be substantially cheaper and it can be
had as a convertible. Whether the test drive in the Z06 makes me forget
about those two things remains to be seen. Just reading the specs on
the Z06 puts a BAG on my face. I think it will be just a tick slower
than the Ford GT which is still pretty damn good, IMHO. Especially
considering the price differential.
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Old 09-22-2005, 19:01   #9 (permalink)
Michael Johnson, PE
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Re: New cobra, same old ford marketing crap.

John C. wrote:

> '03 Cobra Convt. (but I'll be tradin' up, I reckon)


I had to chuckle at your remark in the parenthesis. Who would have
thought that in just 2-3 years the Terminator would be "terminated"
itself by the next Cobra. Times are good indeed for us gear heads. :)
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Old 09-23-2005, 05:01   #10 (permalink)
Joe
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Posts: n/a
Re: New cobra, same old ford marketing crap.

"Michael Johnson, PE" <cds@erols.com> wrote in
news:ePmdnd1Hc4lXx67eRVn-vA@giganews.com:

> Joe wrote:
>> "Michael Johnson, PE" <cds@erols.com> wrote in
>> news:yeidndiAaaqjo67eRVn-jA@giganews.com:
>>
>>
>>>one80out@hotmail.com wrote:
>>>
>>>>Brent P wrote:
>>>>
>>>>
>>>>>Whomever stated they would be built to demand seems to be wrong.
>>>>>It's the artifically created rarity again.
>>>>
>>>>Then again, it remains to be seen if 7,000 units of a two passenger
>>>>vehicle returning only 15 miles per $5 gallon of gas is NOT in
>>>>excess of demand.
>>>
>>>I'll either have a Cobra convertible or a Corvette Z06 in the garage
>>>next year. Which one depends on how much Ford dealers jack the
>>>price up on the GT500. Either way I don't see myself a looser. :)

>>
>>
>> A fin says it'll be the Z06. And yes, you'll be a winner. Probably
>> in more ways than one... ;)

>
> I wouldn't take that bet because I plan to test drive both. The only
> pluses for the GT500 is it might be substantially cheaper


Possibly cheaper than the Z06, but why not look at a "non-Z06" 'Vette?

> and it can
> be had as a convertible.


A "regular" 'Vette can be.. ;)

> Whether the test drive in the Z06 makes me
> forget about those two things remains to be seen. Just reading the
> specs on the Z06 puts a BAG on my face. I think it will be just a
> tick slower than the Ford GT which is still pretty damn good, IMHO.
> Especially considering the price differential.


I guess we can all play the numbers game, but IMO the bottom line is
how much you like the driving experience and how much you're willing to
pay for that experience.

If I were shopping in that arena, the first thing I'd do is trot on
down to the Chevy dealer and take a Corvette convertible out for a nice
extended ride - you can do that right now. Who knows - considering the
price tag, that may be the end of the shopping trip...
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