This is old news, but I haven't seen it covered here...
Yep folks, ford has once again decided on instant collectable marketing
by spreading the cobras thin.
At current projections, we expect around 7,000 units to be produced for
the 2007 model year. Allocation will be as follows:
.. Two incremental units for current full-line SVT dealers (605 dealers)
.. One incremental unit for SVT Focus-only dealers (700 dealers)
.. One unit for any dealer who completes certification requirements
.. One unit for 2005 President's Award winners (343 dealers)
.. Remaining production will be allocated based on a Mustang
Given their example, my guess is a high volume award wining dealer in a big
metro area might, if they jump through all the hoops, will get 6 or 7
cobras. Which means they'll mark them way up and sit on them until
someone comes along willing to pay whatever the dealer is charging.
Which they can do, because it will be easy to find that few people with
more money than sense.
Whomever stated they would be built to demand seems to be wrong. It's the
artifically created rarity again.