Rich

Brands picked for narcissistic reasons

French researchers say we pick certain brand names for an entirely
narcissistic reason: they contain letters of the alphabet that are in
our own name.

The theory is an extension of the "name letter effect," which has
demonstrated that people indeed like the letters in their name more so
than others letters. The current research extends that phenomenon to
consumerism and defines "name letter branding," which shows a
connection between a consumer's name and the brands one chooses.

"In our experiments, respondents were more likely to choose a brand
when its name included name letters than when it did not," said C.
Miguel Brendl, an assistant professor of marketing and the director of
the INSEAD Social Science Research Center in Paris.

Brendl and colleagues said they found name letter branding influences
choices only under one of two conditions: Either consumers have a need
to enhance their self-esteem because of a threatening situation or
when consumers have to have a product relevant need, for example a
need to drink when choosing a beverage.

The study is detailed in an upcoming issue of the Journal of Consumer
Research.

Copyright 2005 by United Press International


MUSTANG

M - No
U - No
S - No
T - No
A - Yes
N - Yes
G - No

C - Yes
A - Yes
M - Yes
A - Yes
R - Yes
O - Yes

I own a Mustang. So much for THAT theory!!!!!!!!!!!!!
-Rich

Spike

On Mon, 14 Nov 2005 20:36:51 -0500, Rich <none@none.com> wrote:

> Brands picked for narcissistic reasons
>
>French researchers say we pick certain brand names for an entirely
>narcissistic reason: they contain letters of the alphabet that are in
>our own name.
>
>The theory is an extension of the "name letter effect," which has
>demonstrated that people indeed like the letters in their name more so
>than others letters. The current research extends that phenomenon to
>consumerism and defines "name letter branding," which shows a
>connection between a consumer's name and the brands one chooses.
>
>"In our experiments, respondents were more likely to choose a brand
>when its name included name letters than when it did not," said C.
>Miguel Brendl, an assistant professor of marketing and the director of
>the INSEAD Social Science Research Center in Paris.
>
>Brendl and colleagues said they found name letter branding influences
>choices only under one of two conditions: Either consumers have a need
>to enhance their self-esteem because of a threatening situation or
>when consumers have to have a product relevant need, for example a
>need to drink when choosing a beverage.
>
>The study is detailed in an upcoming issue of the Journal of Consumer
>Research.
>
>Copyright 2005 by United Press International
>
>
>MUSTANG
>
>M - No
>U - No
>S - No
>T - No
>A - Yes
>N - Yes
>G - No
>
>C - Yes
>A - Yes
>M - Yes
>A - Yes
>R - Yes
>O - Yes
>
>I own a Mustang. So much for THAT theory!!!!!!!!!!!!!
>-Rich
Do we really "like" the letters more, or is it that we use them more
often and are therefore more familiar on a subconscious level?
I think the study may be flawed......
--
Spike
1965 Ford Mustang Fastback 2+2, Vintage Burgundy
w/Black Std Interior, A Code 289 C4 Trac-Lok;
Vintage 40 16" rims w/225/50ZR16 KDWS BF Goodrich
gForce Radial T/As, Cobra drop; surround sound
audio-video...
See my ride at....
Feb 2004- http://207.36.208.198/albums/86810/003_May_21_3004.jpg
Feb 2004- http://207.36.208.198/albums/86810/005_May_21_2004.jpg
Jul 2005- http://207.36.208.198/albums/86810/d..._11_05_002.jpg
Jul 2005- http://207.36.208.198/albums/86810/E...ebuild_006.jpg

Backyard Mechanic

Spike <jma@snowcrest.net> wrote:

> On Mon, 14 Nov 2005 20:36:51 -0500, Rich <none@none.com> wrote:
>
>> Brands picked for narcissistic reasons
>>
>>French researchers say we pick certain brand names for an entirely
>>narcissistic reason: they contain letters of the alphabet that are in
>>our own name.
>>

>>I own a Mustang. So much for THAT theory!!!!!!!!!!!!!
>>-Rich
> Do we really "like" the letters more, or is it that we use them more
> often and are therefore more familiar on a subconscious level?
> I think the study may be flawed......

Freaking BS!

Maybe it DOES apply to the French.... but then what does that say about
them that we dont know already?!!!

There's tons of product that bear my last name... but never had it on my
tires... and I wouldnt buy their residential equipment.

While I have everything but 'U" in my last name, I got my first Mustang
at the age of 40 and had SEVERAL performance cars before that.

And my brothers all drive chebbys

--
Yeh, I'm a Krusty old Geezer, staving off dementia here..DEAL with it!

WindsorFox

Rich wrote:
> Brands picked for narcissistic reasons

>
> I own a Mustang. So much for THAT theory!!!!!!!!!!!!!
> -Rich

This from the people who lable inanimate objects male or female.

--
I'm intrigued by the thought that, later on,
the poster wont be able to find his question,
let alone an answer. - Backyard Mechanic

John Shepardson

French? Is that the people who make the mustard?

Sorry, it's pronounced moutard, or some shit.

Garcon! Bring me a croissant with burning moutard si vous plate. And a
molitov cocktail.

John

Cobra Boy

I think they are the ones who make the fries.
Cobraboy '98 convert
"John Shepardson" <j.shepardson@comcast.net> wrote in message
news:j.shepardson-DEEEAA.22071614112005@comcast.dca.giganews.com...
> French? Is that the people who make the mustard?
>
> Sorry, it's pronounced moutard, or some shit.
>
> Garcon! Bring me a croissant with burning moutard si vous plate. And a
> molitov cocktail.
>
> John

Ritz

WindsorFox wrote:
> Rich wrote:
>
>> Brands picked for narcissistic reasons
>
>
>>
>> I own a Mustang. So much for THAT theory!!!!!!!!!!!!!
>> -Rich
>
>
> This from the people who lable inanimate objects male or female.


That's because it is so hard to tell the difference with the people.

KJ.Kate

J-nope
E-yep
E-yep
P-nope

L-yep
I-nope
B-yep
E-yep (gots lotsa Es in my name)
R-yep
T-yep
Y-yep

M-no
U-no
S-yep
T-yep
A-yep
N-yep
N-nope
G-nope

C-nope
A-yep
M-nope
A-yep
R-yep
O- nun huh

Looks like a toss up to me, I have owned them all

KJK

"Spike" <jma@snowcrest.net> wrote in message
news:7qlin1d4dqcjeo7u0794jtiidhu90o94b8@4ax.com...
: On Mon, 14 Nov 2005 20:36:51 -0500, Rich <none@none.com> wrote:


: >MUSTANG
: >
: >M - No
: >U - No
: >S - No
: >T - No
: >A - Yes
: >N - Yes
: >G - No
: >
: >C - Yes
: >A - Yes
: >M - Yes
: >A - Yes
: >R - Yes
: >O - Yes
: >
: >I own a Mustang. So much for THAT theory!!!!!!!!!!!!!
: >-Rich
: Do we really "like" the letters more, or is it that we use them more
: often and are therefore more familiar on a subconscious level?
: I think the study may be flawed......
: --
: Spike
: 1965 Ford Mustang Fastback 2+2, Vintage Burgundy
: w/Black Std Interior, A Code 289 C4 Trac-Lok;
: Vintage 40 16" rims w/225/50ZR16 KDWS BF Goodrich
: gForce Radial T/As, Cobra drop; surround sound
: audio-video...
: See my ride at....
: Feb 2004- http://207.36.208.198/albums/86810/003_May_21_3004.jpg
: Feb 2004- http://207.36.208.198/albums/86810/005_May_21_2004.jpg
: Jul 2005- http://207.36.208.198/albums/86810/d..._11_05_002.jpg
: Jul 2005- http://207.36.208.198/albums/86810/E...ebuild_006.jpg

Backyard Mechanic

"KJ.Kate" <KJ.Kate@WhoseHotMail.com> wrote:

ever think of taking up knitting?
;)

--
Yeh, I'm a Krusty old Geezer, staving off dementia here..DEAL with it!

KJ.Kate

No it isn't , the men shave their armpits, the women don't....
geeze.. I thought everybody knew that

*smirk*

KJK

"Ritz" <ritz@mordor.net> wrote in message
news:omlef.22819$rc7.11692@fe12.lga...
: WindsorFox wrote:
: > Rich wrote:
: >
: >> Brands picked for narcissistic reasons
: >
: >
: >>
: >> I own a Mustang. So much for THAT theory!!!!!!!!!!!!!
: >> -Rich
: >
: >
: > This from the people who lable inanimate objects male or female.
:
:
: That's because it is so hard to tell the difference with the people.