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Old 10-11-2006, 06:05   #1 (permalink)
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2007 Ford Mondeo to feature in Casino Royale

2007 Ford Mondeo to feature in Casino Royale

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Ford Europe has issued the following press release:









The all-new Ford Mondeo makes its screen debut in EON Productions' new James Bond movie, CASINO ROYALE, which opens in cinemas around the world from November 17, 2006.

Cinema goers will be the first to see the new 2007 Ford Mondeo in action at the hands of the new James Bond, actor Daniel Craig. Although an Aston Martin remains James Bond’s car of choice, the new Mondeo is the first car to appear in the film as Bond uses it to drive to a hotel after arriving in the Bahamas on the trail of a terrorist cell.

"We're delighted to be part of this exciting new Bond project," said Stephen Odell, Ford of Europe Vice President for Marketing Sales and Service. "As part of Ford Motor Company's significant relationship with Bond, the producers wanted a very special vehicle for this short, early sequence in CASINO ROYALE, and we decided this was a great opportunity to showcase the exciting new Mondeo shortly after the global reveal of a preview model at the 2006 Paris Motor Show."

The model is a specially-built 5-door example of the new Mondeo, fitted with a sports bodykit. Finished in striking Tonic blue, the new Mondeo property was constructed by hand at Ford of Europe's Design Studio in Cologne, Germany, in January, 2006.

Appropriately for a Bond movie, the vehicle was then shipped under great secrecy to the filming location in the Bahamas, where the short driving sequence was filmed

This sounds simple enough, and although the car in question may not be one of Bond's more complicated 'special' vehicles, in reality the task of getting a new Mondeo to the Bahamas in time for the filming and more than one year before the car's launch was immense.

"The new Mondeo was essentially still on the drawing board when we were asked to supply the vehicle for filming in February 2006," said Martin Smith, Ford of Europe's Executive Director for Design. "As volume production for the car doesn't start until the second quarter of 2007, we had to create a one-off, driveable model based around a design studio property!"

Time was also of the essence, and a team of craftsmen in Ford's Merkenich Design Studio near Cologne, worked night and day for several weeks to complete the car and make it driveable.

"This team normally builds the clay and fiberglass models of all of our future products, so they are used to demanding timeframes and making full-scale models look like real vehicles," Smith added.

Once completed, the Mondeo was shipped to the CASINO ROYALE set in the Bahamas, hidden in a purpose-built crate.

Despite the speed with which it was constructed, and the non-standard materials that were used to build it, the Design team was determined to make the car look suitable for the role.

"We wanted the property to be fully representative of a top-of-the-range new Mondeo," Smith added. "The end result is so convincing that you would never know its origins, and we even added a unique body kit to the vehicle to emphasise its sporty and dynamic design."

"On the big screen, the new Mondeo looks impressive and eye-catching, and we're convinced this appearance, although brief, will stimulate early customer interest in the new model," added Odell.

In addition to its cameo role in the new film, the special Bond Mondeo will also feature in a specially made pan-European Ford television commercial inviting viewers to 'discover the secret world of 007' and showing footage of the car in action in the Bahamas.

The 2007 Ford Mondeo

The all-new Mondeo is striking and unmistakably a member of the Ford family, and takes the company's 'kinetic design' form language to a new level.

A comprehensive range of core bodystyles will be launched concurrently in the new range in early 2007, but the Ford of Europe design team chose the five-door as the appropriate model for CASINO ROYALE, while the new wagon derivative makes its debut at the 2006 Paris Motor Show.

The new Mondeo clearly demonstrates how Ford of Europe's 'kinetic design' language is shaping the company's new models. This form language will be progressively applied to future Ford vehicles in an appropriate way, depending on individual vehicle or market segment tastes.

The new Mondeo range will incorporate all of the key 'kinetic design' elements:

* Dynamic lines
* Three-plane plan view
* Full surfaces
* Strong shoulders
* Bold wheel lips
* A rising belt line
* A distinctive kick-up of the window graphic at the C-pillar

"With the purest expression of 'kinetic design' revealed in the Ford iosis Concept at Frankfurt 2005, we then introduced the first elements into volume production on the new S-MAX and Galaxy," Smith added, "Now, the new Mondeo takes the next major step along our journey towards a more expressive and emotional Ford range."

Immediately evident in the new model's appearance is the distinctive front end, with its chamfered corners and the deep offset between the top of the bonnet and the front wings. Seen from above, the three-plane plan view of the frontal area is immediately obvious, and a key visual link between the new Mondeo and the 2005 iosis Concept vehicle, emphasizing their proportional relationship.

The new family face of Ford is further represented at the front end by a premium-feel, large upper grille opening, and an inverted trapezoidal grille below the license plate. Large and distinctive headlamps and lower foglamps are a key design element, and draw the eye around the chamfered corners, neatly disguising the volume required to meet the latest pedestrian protection requirements.

A muscular shoulder line runs through the side of the car to a relatively high point at the rear. This produces a dynamic window graphic when the so-called "daylight opening" (DLO) is viewed in profile, and an upward kick at the rear of the DLO further emphasizes the feeling of motion. Distinctive rear lamps also feature carefully designed graphics that enhance the overall feeling of premium quality.

A strong undercut line runs from the bold front wing wheel lips through the side of the car. Under this, full surfacing extends down to strong rocker panels to ensure the vehicle maintains a dynamic road presence.

The undercut and full surfaces are key graphic elements of 'kinetic design' and are already becoming familiar as new Galaxy and S-MAX become more visible on European roads.

'Kinetic design' themes are carried through to the all-new interior, which features high quality surfaces, materials and finishes.

Here, dynamic lines and full surfaces are again evident, and the slim instrument panel provides very generous cabin space for front seat occupants. The flow-through centre console allows the gear shifter to be located high and within easy ergonomic reach of the driver.

The design team have also paid great attention to interior detailing, and examples of this include the new generation infotainment systems, plus the next generation of Ford's Human Machine Interface (HMI). This easy to use system features the same steering-wheel toggle switches seen on new Galaxy and S-MAX, but introduces a large central LCD screen with full colour graphics situated between the main analogue instruments in front of the driver.

Rear seat headroom and legroom have also come in for scrutiny by the Mondeo development team, and these have been maximized for occupant comfort and safety.

The Ford team is also determined to ensure that new Mondeo will maintain its position as the best CD car for driving quality, with superior driving dynamics, and targeting best-in-class steering, ride and handling.

Full series information, technical specifications and data for the new Mondeo range will be revealed early in 2007.
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My next Ford.....
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