Ford Fusion: The Small Car With Great Vision
Fusion, the latest in ford's new generation of small cars, offers a unique combination of tough sports-utility styling, flexible hatchback versatility and compact urban agility.
Based on the acclaimed new Fiesta, the bold looking Fusion is aimed squarely at modern urban families. These families require a car that gives them greater confidence whilst driving in town, has a practical interior package but is still small enough to move easily through city traffic.
"Our philosophy was to create a design for a new compact vehicle – with a small-car footprint – but taller and tougher then traditional small cars," explains Peter Fleet, marketing director, Ford Motor Company Limited. "These features coupled with Fusion's practical interior, make it ideal for the cut-and-thrust of modern urban life."
Taller, wider, longer and more aggressively styled than the Fiesta, the Fusion's high-level driving position means being able to see and be seen, in busy urban traffic.
From the driver's seat the corners of the Fusion's prominent nose can be easily seen making it easy to thread through traffic and into tight parking spaces. Driver confidence is enhanced by deep windows and expansive front and rear windscreens which offer exceptional visibility.
The Fusion's muscular stance lends it an impervious air of urban robustness. The raised body height and wheel design are optimised for tackling everyday obstacles like speed humps and kerbs, while Fusion's chunky body-coloured bumpers and large headlight units imbue the small car with a large car sense of authority.
Spacious and flexible accommodation is the Fusion's core asset. Offering more head, leg and shoulder room than the Fiesta, the Fusion's 'cubed-out' cabin architecture maximises accommodation levels, complemented by a raft of handily located storage bins and compartments.
The rear seats have a simple 60-40 split-and-fold facility to swallow bulky objects – with the rear bench stowed flat and the back of the front passenger seat folded down, the Fusion can easily accommodate items up to 2.3m in length.
Easy access is facilitated by wide-opening doors and a high seating position – passengers step across rather than climb down into the cabin. And luggage gets preferential treatment too - the deep, wide boot has a low load lip to ease the loading and removal of heavy cumbersome objects.