Ford did an experiement in California with the Fusion since California has a predominently foreign maker vehicle preference. They put the car on the street and covered the Ford logos. They had people check it out and the majority of them overwhelmingly liked the vehicle. They thought due to the interior styling as well that the car would be in the $30,000 and up price range. People were amazed to find out it was a Ford and started at about $17,750.
In another test they put the Fusion with 4 or 5 other foreign manufacturer cars and had people sit in them and look them over. Again the Ford logos were covered. Again an overwhelming majority of the people involved chose the Fusion as the "best built/nicest car" based on just looking at them and sitting in them and touching everything. After the people that perferred the Fusion over all the others were told that the car they liked best was a Ford 60% of them changed their responses
to the Toyota Camry. That tells you there is a problem with Ford's reputation whether real or perceived.
At the moment Ford sells the Fusions the moment they hit the lot. The car has got more accolades from auto review articles than any other current Ford except for the Mustang. To date it is a big hit but the next 9 months will prove out for sure if it is or not.
Personally, I am waiting to see what service bulletins and recalls come out for it. That will be my measure of how good a car it is. Also I am waiting 9 months to see what sales are like. Ford has introduced this car correctly. They made it available to the aftermarket before it was released so that there could be customized versions of it at the SEMA show this year as well as products already available for it.
I am very optimistic about the car. It is not one of my favorite looking cars but if it sells very well then I am all for it.