With the National Exhibition Centre less than five miles away from its Solihull home, the British International Motor Show is regarded as Land Rover’s ‘own’. To signal this, Land Rover is using the 2002 event to showcase the Land Rover G4 Challenge, a global adventure taking place in 2003 across four time zones – entries for which close at the end of the Show. Land Rover will be displaying examples of all four of its products – Freelander, Discovery, Defender and Range Rover resplendent in the orange livery of the Challenge and fitted with the expedition equipment required to complete the event. The Land Rover stand will feature less esoteric examples of its products as well as majoring on extensions of the Land Rover brand such as the network of Experience Centres and the Land Rover Gear clothing and merchandising range.
The Land Rover G4 Challenge
Taking place early in 2003, the Land Rover G4 Challenge covers four time zones and three continents. Using the Land Rover Freelander, Discovery, Defender and Range Rover, competitors from 16 countries will tackle a series of week long stages that will push both them and the vehicles to the limit. UK finalists will be chosen in a gruelling elimination event to be held at Eastnor Castle in November and entries close at the end of the British International Motor Show. Entries can be made online at a dedicated web site – www.landroverG4challenge.com.
New Range Rover
Two Range Rover models on display in Birmingham will showcase both the V8 petrol and 6-cylinder diesel engines. The new Range Rover combines legendary Land Rover talents with a series of technical innovations that confirm its position as a peerless luxury off-roader.
The Range Rover was the world’s first luxury off-road vehicle and is now in its third evolution. It’s against this background of innovation, style, prestige and sheer ability that the latest car to wear the famous Range Rover badge was launched and the latest Range Rover scales new heights in terms of luxury and capability both on and off-road.
Its shape combines modern lines with familiar Range Rover styling cues, such as the clamshell bonnet with castellations, horizontally split tailgate and upright front end. Distinctive features such as the high-tech jewelled headlamps and tail lamps – and the dramatic front wing power vents add a futuristic slant to the evolutionary shape. Despite its instant recognition factor, it has no body panels in common with its predecessor. In fact, every part of the car is new.
Longer, taller and wider than the previous model, the new Range Rover has correspondingly more interior space and even stronger on-road presence. Greater ground clearance also helps to give it even higher off-road limits than its hugely capable forebear, while the vast increase in torsional stiffness offered by the monocoque body translates into superb on-road refinement and composure.
New V8 petrol and common rail six-cylinder turbo diesel engines mean better performance, lower emissions, improved fuel economy and greater refinement. State-of-the-art five speed fully electronic automatic transmissions – standard in both petrol and diesel versions – provide both fully automated and CommandShift™ manual shifts.
As with the original Range Rover, launched in 1970, the third generation model has permanent four-wheel drive and a two-speed transfer gearbox offering a low range for off-road use and a high range for normal driving. A new torque sensing centre differential continuously and automatically changes the torque bias between front and rear axles depending on available traction.
The display will also feature elements from the ‘Autobiography’ personalisation programme. Features on offer from this unique programme include a palette of special colours, new interior trim packages and advanced DVD and audio systems.
New 2003 Discovery
The latest Land Rover Discovery features a new look, echoing the new Range Rover, a revised interior with new trim colours and a number of significant technical enhancements designed to improve both on- and off-road ability.
The new 2003 Discovery introduces significant improvements including new front end styling inspired by the new Range Rover, revised rear light clusters and three all-new interior trim colours. Response and handling are improved by revised braking, steering and suspension systems and off-road capability is enhanced by the availability of a centre differential lock. The latest Discovery keeps its iconic profile and retains the stability, assurance and comfort conferred by its dynamic control systems such as Active Cornering Enhancement (ACE) and Self Levelling Suspension (SLS).
The new 2003 Discovery retains the versatile seating arrangement of previous models. Up to seven passengers can be accommodated in three rows of forward facing seating in a ‘stadium’ arrangement so that each row is higher than the one in front. This, together with the provision of high mounted ‘alpine’ lights, adds to the feeling of spaciousness – a distinctive feature of the Discovery. Reflecting its practical nature, the new 2003 Discovery has plenty of space for oddments with a large centre console box, glove box, door bins and roof mounted stowage nets.
Park Distance Control (PDC) is now available giving an audible warning of obstacles when reversing. New roof bars with a thicker profile can also be specified - as well as being a practical load carrying feature, the new roof bars help define the new look of the latest Discovery. Complementing the appearance of the new 2003 Discovery, a range of newly-designed alloy wheels is available and further personalisation can be achieved using a range of specially developed accessories.
The revised profile of the new front bumper not only refreshes the styling of the new Discovery but also improves its cross-country agility with an improved step height. The availability of a locking centre differential option further enhances its capability in extreme off-road conditions. The latest models retain four-wheel Electronic Traction Control (ETC) and the Queen’s Award-winning Hill Descent Control (HDC) system. These features, embodying more than 50 years of Land Rover 4x4 experience, give the Discovery supreme confidence in any off-road situation.
Freelander 2003 Model Year
The latest Freelander models include the new flagship Freelander ES Premium featuring a new high contrast, black and Alpaca interior trim. The Freelander ES Premium is also fitted with a new style sports seat offering greater support and comfort as well as being equipped with a navigation system and darkened privacy glass as standard.
Freelander’s stylish and functional appearance is enhanced by new 3D badging while occupant comfort is improved by a revised heating and ventilation system offering improved airflow with lower fan noise levels. A variety of cup holders, a range of in-car entertainment systems and a factory-fitted satellite navigation system are all offered on the latest versions. Petrol-engined Freelander 03MY vehicles are also fitted with a new fuel tank offering a 10% increase in range.
Defender 2003 Model Year
The Defender range receives a comprehensive list of new features for 2003, including upgraded in-car entertainment systems, new interior treatment and exterior updates reinforcing Defender’s contemporary relevance. The Defender range now has a new model line-up comprising of the Defender , the Defender County and a new premium version – the Defender XS.
The new in-car entertainment systems include the option of a head unit with a single slot CD player and up to four speakers. Black carpet is now specified for Defender to enhance its contemporary appeal and vehicles fitted with a cubby box now feature twin integrated cup holders. Load retention rings are now fitted in the cargo compartments of hard top and station wagon vehicles.
The Defender embodies all the robust features associated with Defender while the new Defender County model includes a body coloured roof and wheelarch eyebrows, tinted glass, cloth seats, radio cassette player, electric front windows, central door locking and an alarm/immobiliser.
The specification of the new top-of-the-range Defender XS has a number of unique, premium features including a ‘Brunel’ gunmetal finish on the grille, headlamp surround and interior switch panel, black leather covered control knobs and steering wheel and seats in black leather and ripstop trim. A mesh storage pocket is fitted to the rear end door while the cold climate pack, consisting of heated windscreen and heated front seats is fitted as standard. Side runners and smoked side and front indicator lenses provide further external differentiation.
Land Rover Experience Centres
The Land Rover Experience Centre concept is designed to provide comprehensive tuition over a range of challenging surfaces as well providing a focal point for corporate hospitality and team building events. Nine centres will be opening around the UK using the full Land Rover stable of vehicles – the Defender, Discovery, Freelander and Range Rover enabling Land Rover customers and the general public to undertake courses ranging from the half-day Vehicle Familiarisation Course to the full-day ‘Level 2’ Off-road Driving Course. Purchasers of new Land Rover vehicles receive a voucher entitling them to the half-day course. Complementing the Land Rover Experience Centre is the recently opened Land Rover Adventure Zone at the Bluewater retail and leisure complex in Kent, that has already attracted more than 2,500 visitors since it opened in July. Here, guests are driven around a specially developed off-road course in Land Rover Discovery vehicles – giving them the opportunity to experience the challenges of the all-terrain environment.
Land Rover Gear
An established and popular feature of Land Rover dealerships is the area given over to the Land Rover Gear range. Land Rover Gear offers a wide range of high quality clothing matched to the Land Rover brand and designed for all age groups. Launching in November our 2003, the collection will feature exciting additions to the product range.
Land Rover Gear also features a range of all-terrain bikes, pushchairs, luggage and outdoor equipment. Among the most popular items are the Land Rover themed toys – from a wax jacket clad teddy bear to a radio controlled Defender model.