RPO83

Land Rover has been awarded at the National Cream Awards Grand Prix for its recruitment induction CD-ROM in the 'Best Use of Multi-Media' category.

The CD-ROM is the first of its kind for Land Rover and is aimed at the company's annual in-take of new employees, of which over 40 will join the company this year - primarily through the graduate recruitment programme. The winning feature of the CD-ROM was its personalised element, which allows the narrative to refer to the new recruit by name and describe useful information applicable to the position the employee is to fill.

Receiving the award, Land Rover's recruitment manager, Graham Thompsett said: "It is innovative tools like this that enable us to attract and retain the best talent for our business and to maintain our competitive edge."

The sixth National Cream Awards Grand Prix 2003 - judged by a panel of leading marketing professionals and sponsored by industry magazine, Adline - took place in Birmingham last week following a series of six closely-contested regional heats.

Photo-caption: Graham Thompsett (centre) with the Cream Award presented by Patrick Moore and Rebecca Metcalfe of Freestyle New Media Group - Warwickshire-based designers of the CD-ROM.

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*Retired.