Land Rover, Jaguar & Aston Martin will combine dealers
Today's Wall Street Journal reported Land Rover, Jaguar and Aston Martin will begin combining dealers this year in an effort to compete more effectively in the U.S. with BMW, Mercedes and Lexus.
North American Premier Automotive Group president Mike O'Driscoll, said the company plans to combine some 150 Jaguar dealers and 140 Land Rover retailers in the U.S. into 200 stores, around 40 of those dealers will carry Aston Martin as an additional brand.
PAG's strategy is to create a strong BMW alternative out of the three British Brands. Selling more vehicles through fewer outlets would help improve dealer profits, and give the brands more leverage with retailers. Mr. O'Driscoll noted Land Rover, Jaguar and Aston Martin will likely sell 100,000 vehicles in the U.S. this year, up from 72,000 vehicles last year. By comparison, BMW sold 213,127 cars and SUV's in the U.S. last year