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* “Bold Moves: The Future of Ford” is an online documentary series allowing the world to witness the inner workings of the automaker as it rebuilds its business in North America.
* The series is part of the Ford brand’s Bold Moves communications platform that was announced on May 2, which is designed to showcase bold products, bold leadership and Ford customers making bold moves in their lives.
* The first episode, “Change or Die,” is a probing look at the state of the auto industry and Ford’s business in North America told from the point of view of industry experts, journalists, consumers and people who work for Ford at all levels of the company.
* Future episodes will focus on the people and products driving Ford’s comeback.

Dearborn, Mich., June 27, 2006 – What would it have been like to be a “fly on the wall” when Henry Ford conceived the Model T or the legendary Rouge facility? Those moments in time are left to the imagination of historians. But, beginning today, Ford is pulling back the curtain and allowing the public to witness what happens behind the scenes at the automaker in an online documentary series called, “Bold Moves: The Future of Ford.” The debut episode, entitled “Change or Die,” can be viewed at www.fordboldmoves.com.

“The documentary will present a picture of a company that is committed to revitalization through our people, products, improved quality and costs, and a laser-sharp focus on the customer,” said Mark Fields, Ford’s President of the Americas. “Each episode will provide evidence that it’s not business as usual at the Ford Motor Company and that ‘Change or Die’ is not a sound bite. It’s the way we’re approaching our future .”

The Documentary

“Bold Moves: The Future of Ford” is part of the Ford “Bold Moves” marketing communications platform that was announced on May 2. The documentary is scheduled to run throughout 2006, with weekly installments beginning June 27.

On the Bold Moves Web site, viewers will see at least one new 3-5 minute video installment each week that will take them inside places the public has never seen before, including Ford executive offices, design studios and assembly plants.

“Over time, the body of work we are creating will tell a compelling story about bold products, bold leadership and Ford’s customer focus,” said Mary Lou Quesnell, director, Ford Brand DNA. “We will provide both sides of the conversation and let America watch Ford’s turnaround as it happens.”

The first episode, “Change or Die,” is a frank look at the state of the industry and Ford’s business in North America told from the point of view of industry experts, journalists, consumers and people who work for Ford at all levels of the company.

In an upcoming episode, Peter Horbury, executive director of North America Design, explains his perspective on the role of design in Ford’s comeback.

In another series of episodes, cameras follow racing legend Carroll Shelby at the New York International Auto Show and Ford’s Special Vehicle Team (SVT) as it rolls out the first 2007 Ford Shelby GT500, the most powerful production Mustang ever built.

In addition to the video, the Bold Moves Web site will include background information on topics covered over the course of the series, point-counterpoint editorials, biographical information on individuals and an area for public “e-conversations” around each topic.

Throughout the year, visitors will be able to view previous episodes and commentary to see where issues began and how they play out over time.

The documentary series is being produced by JWT Detroit and JWT New York, and directed by Radical Media Inc., a New York-based production company whose credits include many acclaimed documentaries, TV programming, feature films and an Academy Award for a previous documentary. Taping began in April 2006 and continues through the end of the year.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and 108 plants worldwide, the company’s core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.fordvehicles.com.

About JWT Inc.

JWT, which celebrates its 141st anniversary this year, ranks as the fourth largest full-service network in the world. Its parent company is WPP (NASDAQ: WPPGY).