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US:Ford will remake all Ford, Lincoln, Mercury vehicles by 2010

Ford will remake all Ford, Lincoln, Mercury vehicles by 2010

Amy Wilson Automotive News

DETROIT -- Ford Motor Co. intends to remake 100 percent of its Ford, Lincoln and Mercury vehicle lineup by 2010, the automaker's top executives said today at the Detroit auto show.

That accompanies an earlier pledge to deliver 70 percent new or upgraded products by 2008.

CEO Alan Mulally said the new or upgraded models will offer improved fuel economy, more striking designs, quality gains, consumer-driven features and a better value proposition.

"We're just scratching the surface of what we're capable of delivering to our customers," Mulally said during an upbeat presentation at Cobo Arena. "Our showroom is getting stronger thanks to the clarity, the teamwork and the accountability we now have inside the company, all focused on our customers."

The former Boeing Co. executive, hired in September to turn around troubled Ford, waved to the Cobo crowd and bantered with Microsoft Corp. founder Bill Gates, whom he introduced as "someone back in my old neighborhood in Seattle." Gates appeared via satellite from the Consumer Electronics Show in Las Vegas to tout a new in-car digital communications system, Sync, which will debut in several Ford vehicles this year.

Technologies such as Sync are one way Ford Motor will revamp its lineup, said Mark Fields, Ford's president of the Americas. Fields also said Ford will "dramatically grow Ford's small-car offerings."

He introduced the re-engineered and restyled 2008 Ford Focus car, which will go on sale this fall. With the changeover, Focus offerings will shrink from four models to two.

Ford also is planning to sell B-segment cars, which are vehicles smaller than the Focus, in the United States. But executives didn't talk about the B-cars or give other details of how Ford will remake its lineup down the road.

Said Executive Chairman Bill Ford: "2007 will be a pivotal year. I believe we've laid the foundation for a stronger Ford beginning this year."

My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
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