Since 1980, the Ford F-150 has been America's best selling pickup. No matter what the competition or Federal government has tried to throw at it, so far nothing has been able to knock this popular half-ton from the top of the sales chart. Sure, there have been attempts, most notably by GM with its C1500 (now Silverado) and Sierra pickups, but so far the Ford continues to be the number one choice across the country. For 2004, addressing numerous quality concerns, Ford raised the bar with an almost totally redesigned F-150.
Five years later and it's decided to give the truck another freshening, in an effort to stay ahead of the curve. Among those improvements include a new frame, stronger cab; more powerful and efficient V-8 engines, greater attention paid in the realm of ergonomics, plus the addition of a high end Platinum luxury model. Question is: has it worked?
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