Ford has announced pricing for the 2012 Focus, and the car is set to start in the upper end of the price bracket, with a base price of $16,995.
The base S model in sedan with the 6-speed automatic will cost likely $17,995, as the 5-speed manual is standard. The upper end Titanium trim starts at $22,995 while a fully loaded example costs $24,295. Hatchback models will start at $18,790 and top out at $24,785.
The sticker may seem high, but pricing reflects Ford's desire to position the car as a "premium" compact, much like General Motors and Volkswagen are doing. Chevrolet's Cruze retails for the exact same amount, while the new Volkswagen Jetta undercuts it by $1,000.
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