Dealers Offering Lessons for Complex MyFord Touch System to New Car Buyers
Anybody's who's purchased a 2011 Ford Edge or Lincoln MKX, will no doubt be familiar with the My Ford/MyLincoln/Touch interface.
However, the technology is so new and apparently so baffling that Consumer Reports went as far to put strikes against the new Edge and MKX, saying that MyFord Touch was so complicated and distracting that it could not recommend either of these vehicles to consumers on that basis alone.
Now Ford dealers are fighting back, taking the initiative by setting up workshops to show customers how to use the new technology; some are even going as far as hiring ‘technology' specialists.
Like with any new technology, there is obviously a learning curve with how that new technology works," declared Collin Sewell, Chairman of the Ford National Dealer Council. "We have a responsibility to help customers learn how to fully utilize the great new products that they are buying."
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