Ford has just unveiled the first example of its new One Ford philosophy, the 2011 Focus. Offered as both a five-door hatchback and four-door sedan, both models look quite unique but offer the same aggressive front end and high-quality paint. At launch one engine will be offered, a 2.0-liter 4-cylinder with direct-injection technology that makes an impressive 155-hp and 145 ft-lbs of torque. Ford has, however, confirmed that the Focus will be offered with an EcoBoost engine in all markets in the future. Presumably, this will be Ford’s 1.6-liter EcoBoost with 180-hp.
The 2.0-liter engine is the fist naturally aspirated direct-injection engine used by Ford in North America and comes mated to a 6-speed dual-clutch automatic transmission that works to improve fuel economy and deliver lightning quick shifts.
No fuel-economy numbers have been released yet, but Ford says the new focus will be a fuel economy leader. That is quite a claim considering the new Chevy Cruze gets 40 mpg on the highway.
Ford plans to offer the new Focus with plenty of optional premium items including keyless entry, active park assist, a backup camera and the next generation of Ford’s SYNC technology, MyFord Touch.
Described by Bill Ford as “responsible, fun and functional,” Ford said that the industry is at the intersection of the economy, energy and the environment and that the company’s that will succeed will deliver these aspects in an exciting package.
At the launch of the car, Ford CEO Alan Mulally said it was “the right car for the right time, for the right reasons.” Ford, is betting on the compact car segment, which is expected to grow to 25 percent of the U.S. market by 2012. In addition, compact cars make up 25 percent of all cars sold throughout the world. In total, Ford plans to launch 10 vehicles based on the new Focus platform, including the C-Max MPV, which will launch in the U.S. later this year.
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