In today's landscape automakers are constantly looking at new and innovative ways of reaching their customers. Given that Ford's F-150 remains the best selling full-size pickup in the world, keeping those customers is of paramount of importance.
With the 2011 model, one way is allowing folks from across America to experience the trucks before they even arrive in stores. As a result, Ford has rolled out it's Drive F-150 tour, which will be stopping off at various U.S. cities between now and the end of the year. At post time the list included Dallas, Texas (September 25th); Houston, Texas (October 2nd); Aberdeen, Maryland (October 23rd); Atlanta, Georgia (October 30th); Orlando, Florida (November 6th) and finally; Los Angeles, California (November 13).
The F-150 has received a number of significant improvements for 2011; including an all-new powertrain lineup that includes a more efficient 3.7-liter base V6 engine; the hallowed 3.5-liter twin-turbo EcoBoost; plus new 5.0-liter and 6.2-liter V8s.
Those who sign up for the Drive F-150 tour will be able to see cutaways of the new trucks, with Ford representatives on hand to answer questions. Other activities include a power test driving competition on an acceleration and handling course; a towing contest in trucks equipped with the EcoBoost engine; a refinement drive with said trucks in a street environment and a dyno power comparison between the '11 F-150 and its nearest rivals.
To participate in the program, you must be at least 18 years of age and possess a valid driver's license. For more information; click on the link below.
More: Drive the 2011 Ford F-150 Before it Hits Dealers