While we still expect Ford to have a significant presence at the 2010 SEMA Show with the new 2011 Mustang, the Blue Oval has announced the Fiesta will take center stage at its significantly-sized booth.
In total, eight modified Fiestas will be on display and Ford has given us a sneak peak at just what to expect.
Most exciting is a Ford Racing Performance Parts version of the cat that will make 350-hp thanks to a 2.3-liter version of Ford's 2.0-liter EcoBoost engine.
"The goal of our 350-horsepower Fiesta is really twofold – first to reinforce Fiesta's fun-to-drive nature with an extreme version that captures the attention of the influential enthusiast, and second, to introduce the Ford Racing/EcoBoost connection in a way that's unexpected and outrageous," said Mickey Matus, Ford Racing Performance group marketing manager. "In both cases, we're targeting the discriminating performance enthusiast with our message. After all, they are the people others rely on for automotive expertise and recommendations."
Some of the added parts are already available through Ford Racing, like a short throw shifter, exhaust and 17-inch wheels. Perhaps Ford is using the SEMA Show to test the waters and see if more high-powered options would be of interest to Fiesta owners.
The Ford Racing Fiesta will be on display in a vibrant blue and will be auctioned off to benefit the Juvenile Diabetes Research Fund (JDRF).
Another in-house project will be the Ford Vehicle Personalization Fiesta with a body kit, special wheels and a unique grille as well as a new interior package that will be offered to customers shortly.
As for the other six, they are currently under construction by the Universal Technical Institute, 3dCarbon, L&G Enterprises, H&R Springs, Steeda Autosports (should be a cool one) and FSWerks.
Be sure to check back for AutoGuide's live coverage of the 2010 SEMA Show starting November 2nd.
More: Eight Ford Fiestas to Take Center Stage at SEMA; Including One 350-HP Version