Ford F-150 SVT Raptor Popular as Truck and Toy
Ford’s SVT Raptor pickup truck is sort of a rock star in the off-road world and just like so many bands, the truck is more than a great performer. It’s also good at selling merchandise.
“We knew we had a winner on our hands when we first introduced Raptor to the toy and video game companies three years ago,” said Ford licensing manager Mark Bentley. “Licensing executives from all the top brands immediately understood Raptor’s potential and moved quickly to sign agreements with Ford Global Brand Licensing. They have not regretted that decision.”
Licensed merchandise modelled after the car ranges from video game recreations to Hot Wheels models and even Power Wheels battery-powered cars.
Read more about the Ford F-150 SVT Raptor