The Ford Focus is the most improved vehicle in the industry’s top study measuring customer-pleasing design, content, and vehicle performance. In J.D. Power and Associates 2008 Automotive Performance, Execution and Layout (APEAL) StudySM, Focus raised its score over last year by 88 index points – the biggest improvement in the industry.
The popular compact car performed better than the segment average in every category, scoring especially well in the areas of fuel economy, audio/entertainment/navigation, interior styling and exterior styling.
This Focus appeal to buyers bears out in the marketplace: Ford Focus retail sales are up 64 percent year-to-date, while industrywide retail sales of small cars are up 10 percent. In response, Ford is increasing Focus production at the Wayne Assembly Plant in Wayne, Mich., where a third shift will be added to the plant’s body and paint shops in September.
Ford Focus - most improved model in J.D. Power study - Top Speed