Ford Kills Blue Oval Certified Dealer Program - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
Ford News & Ford Forum News This section contains any Ford related news as well as news related to the website. Only Administrators may start new threads in this section.

LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 07-20-11, 05:04 PM Thread Starter
Forums Director
Join Date: Jul 2010
Posts: 364
Ford Kills Blue Oval Certified Dealer Program

After 11 years of irrelevance, Ford silently buries its "Blue Oval Certified" program for dealersto the surprise of absolutely no one.

The certified dealer program aimed to reward good Ford dealers for customer service; dealers spent thousands following guidelines from Ford and J.D. Power & Associates on how to achieve and maintain their certified status. And for many dealers, the payoff was worth it: some dealers received checks of up to $70,000 per month, as well as increased business.

But the payoffs ended 5 years ago, among with many other perks. Eventually, the only thing that dealers could reward themselves with were employee discountsof which dealer employees already received in the first place. Customers didn't know or care about the program, and neither did the dealers themselves, many of whom had stopped spending money on staying certified.

Ford even suggested that ending the Blue Oval program "isn't a big deal." But the end of a program that rewards dealers for being nice to their customers seems like a step back.

More: Ford Kills Blue Oval Certified Dealer Program on is offline  
Sponsored Links

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Ford Forum News & Polls > Ford News & Ford Forum News
Gear in this thread - Powered by O'Reilly Auto Parts

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode

Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome