There will be no public mea culpa, but Ford marketing boss Jim Farley has apologized for sensational remarks he made about General Motors.
Farley made headlines recently when early copies of New York Times reporter Bill Vlasic's new book "Once Upon a Car" were released, containing comments attributed to him. Included among them was the following: "We're going to beat on them, and it's going to be funf**k GM. I hate them and their company and what they stand for. And I hate the way they're succeeding."
Farley told reporters recently that he personally apologized to his cross-town equivalent, GM marketing boss Joel Ewanick. Speaking with reporters at a recent conference at the University of Michigan, Farley also said (while speaking of himself in the third person); "No one respects the competition more than Jim Farley. I told them I respect what they've done."
More: Ford Marketing Boss Jim Farley Apologizes for "F**k GM" Remark