Ford's head of marketing came out today with a brash, succinct statement that strikes deep down into the core of humanity: "f**k GM."
Jim Farley, shown above in a much calmer demeanor, launched this shot across the bow in an early copy of the book "Once Upon A Car," by New York Times reporter Bill Vlasic. Farley was quoted as saying, ""We're going to beat on them, and it's going to be funf**k GM. I hate them and their company and what they stand for. And I hate the way they're succeeding."
The book details the derailing of the Big Three during the early months of the recession, which may serve to justify this sort of motivation: after all, corporate executives usually know better than to sprinkle their public statements with four-letter words. GM was quick to respond, with one spokesman replying, "we would not have expected such crass words coming from Ford."
In the immortal words of Officer Marcus Burnett
, Miami-Dade PD: "sh*t just got real."
More: Ford Marketing Boss Jim Farley says "F**k GM"