Ford May Sell “Ka” Microcar in U.S. to Compete With Fiat-Sourced Chryser Model - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
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Old 05-12-2009, 07:38   #1 (permalink)
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Ford May Sell “Ka” Microcar in U.S. to Compete With Fiat-Sourced Chryser Model


There is a definite possibility that Ford's European Ka microcar could make its way to dealerships in North American in the next few years.

A new second-generation Ka was just launched in Europe in 2009, using either a 68hp 1.2-liter gasoline engine or a 74hp 1.3-liter diesel engine. At just 142.5-inches long, the Ka is roughly the size of a SMART fortwo.

While Ford has never been interested in bringing over the Ka before, the Fiat/Chrysler merger may change all that as the automotive partners plan on bringing a Chrysler-branded version of the Fiat 500 microcar to the U.S. – a move that could happen in as little as 18 months.

Not only would Ford want a piece of the microcar segment, but its Ka is actually based on the Fiat 500 chassis as well.

A big issue in bringing the car over would be pricing and while a Fiat 500 might be able to fetch a price roughly equivalent to a SMART, a Chrysler or Ford vehicle would have to be much closer (if not under) the $10,000 mark.

There is also a possibility, suggests an article in the Detroit Free Press, that both Chrysler and Ford could team up on the manufacturing of both vehicles, having them built in the same assembly plant in order to minimize costs. If that were to happen, the car would most likely be built in Mexico, where both Ford and Chrysler already have plants.

The whole idea does seem far-fetched, especially in a country that loves big cars, but times are changing and Chrysler has made it clear that a version of the Fiat 500 is slated for U.S. roads.

Ford already has plans to bring the European Fiesta to North America, where it will compete in the ever-increasing sub-compact segment.

More: Ford May Sell "Ka" Microcar in U.S. to Compete With Fiat-Sourced Chryser Model on AutoGuide.com
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