Just as General Motors announced it's GM Total Confidence plan earlier today, Ford is getting into the incentive game with its new Ford Advantage Plan.
The "Plan" one-ups GM's offer by covering 12 months of car payments for anyone who loses their job. Better still, the Ford will make those payments up to $700.
"Consumers remain anxious about the economy and their own outlook for the future. We at Ford want to do our part to rebuild faith in the marketplace by offering payment protection on every new Ford, Lincoln or Mercury vehicle for up to a year if our customers lose their jobs," said Ken Czubay, vice president of Sales and Marketing.
The Ford Advantage Plan also includes zero percent financing on select Ford, Lincoln and Mercury vehicles.
Ford is not, however, offering a "negative equity" plan like General Motors, instead citing that FoMoCo cars have a high residual value.
"Ford's improvements in quality have contributed significantly to our year-over-year improvements in residual values," said Czubay.
"This is the strongest product lineup we have ever offered. When you combine these great products with payment protection, 0 percent financing and support for local charities, customers can feel confident about getting back into the market for a new car or truck."
The Ford Advantage Plan runs from today until June 1st.
More: Ford One-Ups GM with "Ford Advantage Plan" Incentive