Ford To Reveal New Explorer On Facebook - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
Ford Forum Ford Forum

» Auto Insurance
» Featured Product
ยป Wheel & Tire Center

Go Back   Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Ford Forum News & Polls > Ford News & Ford Forum News
Register Home Forum Active Topics Photo Gallery Auto Loans Garage Mark Forums Read Auto EscrowInsurance

Ford News & Ford Forum News This section contains any Ford related news as well as news related to the FordForums.com website. Only Administrators may start new threads in this section.

FordForums.com is the premier Ford Forum on the internet. Registered Users do not see the above ads.
Reply
 
LinkBack Thread Tools Display Modes
Old 06-11-2010, 08:24   #1 (permalink)
Administrator
 
administrator's Avatar
 
Join Date: Feb 2006
Posts: 809
Garage
Ford To Reveal New Explorer On Facebook


In an all-new approach to vehicle launching, Ford is choosing to reveal their hotly anticipated Explorer on Facebook, rather than at a traditional public launch. Ford has already shown a few teaser shots of the car on the popular social networking site, but nothing substantial has been leaked- expect a full reveal next month.

Unveiling a car on a social networking site is a new direction for a vehicle launch, but Ford has already used social media tools to help build buzz for new products. The Fiesta Movement, an online social media campaign designed to build buzz for their new subcompact, was launched over a year in advance of the vehicle's on-sale date, and was wildly successful among young buyers who were previously unaware of Ford products.

With the move to a car-based Explorer possibly alienating longtime fans of the truck-based SUV, perhaps Ford is hoping to go after a new segment that wants a less rugged, more "lifestyle" oriented SUV.

More: Ford To Reveal New Explorer On Facebook on AutoGuide.com
administrator is offline   Reply With Quote
Sponsored Links
Advertisement
 
Reply

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Ford Forum News & Polls > Ford News & Ford Forum News



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Powered by vBadvanced CMPS v3.2.2

All times are GMT -7. The time now is 21:09.



Powered by vBulletin® Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.6.0
Garage Plus vBulletin Plugins by Drive Thru Online, Inc.