Ford is chipping in by funding a series of short documentaries in order to push forward the idea of sustainability by incorporating pop culture like film, music and design. These documentaries will take an in-depth look at how innovators are shaping sustainable businesses. SHFT.com will also be helping promote Ford at events such as film festivals.
"SHFT.com celebrates businesses where great design, sustainability and innovation meet, which is why we are so excited to be forging this relationship with Ford," said Grenier.
More: Ford to Spread Green Message by Funding Eco Documentaries on Autoguide.com