Lincoln has been hard at work refreshing its lineup over the past few years and the luxury arm of Ford has chosen to display three of its newest vehicles at the 2009 SEMA Show: a 2010 MKZ, a 2009 MKS and a 2010 MKT. But before the two luxury sedans and one crossover made their way to Las Vegas, Lincoln shipped them out to different tuning shops across the country to have each car individually stylized.
"Lincoln as a brand is continuing to attract younger customers to the showroom with products like the MKS, MKZ and the new MKT luxury crossover,” said Amy Marentic, Ford Car and Crossover marketing manager. “These customers place huge importance on style, design and technology, and these are areas where Lincoln plays well. SEMA gives customizers the opportunity to push the boundaries of design, while still focusing on the core strengths of the Lincoln brand."
Ford's SEMA Designer Melvin Betancourt echoes Marentic's thoughts stating that, "Customization is about individuality and reflecting who you are. That is particularly true about the new generation of people who are buying cars. The vehicles at this year's SEMA show prove that Lincolns have great personalization potential."
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SEMA Preview: Lincoln to Display Customized MKS, MKZ and Ugly Ducking MKT at SEMA on AutoGuide.com
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