Ford F-150’s V8 Market Share Shrinks to Just a Quarter
As Ford prepares to launch the refreshed 2018 F-150 with a thoroughly updated engine lineup, Blue Oval product planners expect 2017’s engine selection to continue.
That means the 5.0-liter V8, while mildly upgraded for 2018, will be found under the hood of only one in four 2018 F-150s.
The transition has been a rapid one. Twin-turbocharged EcoBoost V6s were surprisingly effective when, in early 2011, 35 percent of F-150 buyers made the leap from conventional naturally aspirated powerplants. Three years later, when Ford was planning to expand the F-150’s EcoBoost lineup with a less costly 2.7-liter variant, Ford expected 56 percent of F-150 buyers to choose one of the turbocharged units.
Heading into 2018, Ford’s truck marketing manager Todd Eckert tells Automotive News that the 2.7-liter EcoBoost will be the most popular F-150 engine followed by the 3.5-liter EcoBoost. Together, they’ll claim 65 percent of all F-150 sales, leaving 10 percent for the new entry-level 3.3-liter, and roughly 25 percent for the five-point-oh.
So how many V8 engines is that?
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