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It seems as if the two domestic luxury brands are engaging in a game of tit for tat. Yesterday, Cadillac revealed its new BMW 3-Series fighter, the ATS. Today, rival Lincoln took the spotlight, taking the wraps of this, the 2013 MKZ Concept at the North American International Auto Show in Detroit.

We've been hearing for months about Lincoln's new focus, including the formation of an independent design group, with the task of making the brand's vehicles look a lot more distinctive. Brand Design Head Max Wolff, calls the MKZ Concept "elegant simplicity," with the objective of creating a car that embodies "warmth."

Features such as a Cognac colored exterior, contrasting Champagne leather interior, accented with "responsibly harvested" Poplar wood are designed to accentuate this feeling of coziness, while the seats themselves feature perforations in the center, in order to give the impression of Champagne bubbles rising from a bottom of a glass.

So perhaps this car, is not only symbolic of a new design direction for Lincoln, but also emphasizing the brand's new found freedom, via a rolling celebration.

More: 2013 Lincoln MKZ Cues Brand's Future Design: 2012 Detroit Auto Show on Autoguide.com
 

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The grills bother me, and will continue to bother me on Lincoln's. Gawdy and excessive. unfortunate because I love Ford.
 
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