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By Ford One of the most famous names in British sports car history is set to reappear – on a Ford! The legendary Cobra badge will officially return to the blue oval next June. Ford has always kept ownership of the name, despite licensing it to AC.
The move to reclaim Cobra comes from US bosses who've thrown their support behind the ambitious 'Living Legends' project initiated by designer J Mays. That's already sparked the revival of the V8 Thunderbird, plus the production of the '49 concept – star of the Detroit Motor Show in January.A Ford Cobra could appear at next year's event, with insiders hinting it may be a concept to celebrate the firm's musclecar heritage. Using the badge on hot versions of mainstream American products is also a possibility. A spokeswoman for AC confirmed that Ford had given the Surrey-based company 12 months' notice on the name in June. She couldn't confirm the blue oval's motives, but said that AC had been expecting the move. The latest Cobra models, the CRS and 212 S/C, were named specifically to be recognisable without the famous moniker, as was the new Mamba coupé. The firm is confident that buyers will still associate its cars with the valuable Cobra heritage.
 

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The Cobra name has been owned by Ford for years. They have allowed AC to use this name with the understanding that they could pull it at any time. AC may decide to return to the US market in the near future, where Ford already markets the Mustang Cobra model. The possible confusion is the most likely reason for this recent move. If Ford's use of the name was the problem, they would have caused a problem for AC back when Ford revived the Cobra model on the Mustang line nearly ten years ago.
 
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