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Ford, Volvo announce investment in hybrid technology in Sweden

Associated Press

GOTEBORG, Sweden -- Ford Motor Co. said Friday that it would build a center for developing new fuel-efficient hybrid systems in Goteborg, where its subsidiary Volvo Cars is located.

The center will produce new hybrid technology for all of Ford's brands in Europe, and for Volvo models worldwide, the companies said.

The center will be run by Volvo, which said it would invest $1.36 billion in developing new environmental technology for its fleet over the coming years.

Ford said this week that it would fall short of its goal of producing 250,000 hybrid vehicles a year by 2010, but said the Swedish center would be part of its efforts to "to speed up the introduction of more fuel-efficient vehicles."

Hybrid car engines combine use of traditional gasoline with alternative energy sources, such as ethanol or electric batteries.
 

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Go Green: Volvo Promises $1.4 Billion for Cleaner Technology


Volvo's 3CC from 2004 (pictured) was a zero-emissions concept. The already Birkenstockian company has announced it's building a hybrid development center to concentrate on hybrids and other low-emissions vehicles.
(Photo courtesy of Volvo)

GOTHENBERG, Sweden — Volvo Car Corporation said on Friday it will invest $1.36 billion over the next five years to develop a new generation of vehicles that consume less fuel and emit fewer pollutants.

Volvo said the initiative will "focus primarily on the development and deployment of cleaner, more efficient diesel engines, hybrids and alternative-fuel vehicles, the use of light, strong materials . . . and the introduction of smaller vehicles."

Volvo tipped its hand in fall 2004 with the debut of its 3CC prototype, a sporty two-plus-one concept with a zero-emissions electric motor that provided 0-60-mph acceleration in 10 seconds.

As part of its new initiative, the company said it will build a new hybrid development center at its headquarters here. That plan seems in marked contrast to corporate parent Ford's earlier announcement that it would shift its development focus from hybrid vehicles to alternative fuels, including E85.

What this means to you: Volvo will ramp up hybrid development efforts, even as parent Ford shifts its focus to alternative fuels.
 
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