just need to rally support behind a brand. 1 touring car win for ford isnt gonna change anything... but 7 out of 10 champinship wins will mean theres lots of fence sitters supporting the blue oval at race meets because they win more.. theres more chance of them buying a ford over a holden because of that race support..
there are however, more holden people than ford people. which is why holden parts are generally easier to come by, cheaper, and theres more holden guys(both decent guys and dicks).. i dont see that changing anytime soon.
just need to even up the score a bit more.. publicity, race wins, clever marketing. its all needed. commodore is marketed as 'the car' to own so to speak. as if there is no choice. "australias favourite".. ford need to go for that angle.. appeal to the general consumer looking for a boat towing mobile, and to the guy who wants to peg his family car around corners, and know it'll beat the neighbours car in a drag. important to is the fleet buyers. (that comes from facts.. better cost effectiveness/savings etc)
ford - give us more adds featuring occa blokes. like the ford courier adds i.e "its got what the others are missing". they are good. wheres the falcon adds like that???
EDIT *** by mistake i said triton, then changed to say courier. ***
EDIT *** added the above line ***