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Reuters

TOKYO -- Mazda Motor Corp., Japan's fifth-largest automaker, said Friday that it would expand the product lineup at each of its three domestic dealer channels starting March 1 in a bid to boost sales.

The Mazda and Mazda Anfini channels will add six minivehicle models now sold only through the Mazda Autozam network, while the latter will begin selling the MPV, Bongo Friendee and Tribute full-sized vehicles.

Mazda's domestic sales totalled 277,689 units in 2003, up 5.6 percent from the year before.

The automaker, owned one-third by Ford Motor Co., has been restructuring its domestic dealer network to boost efficiency, having completed the merger of 42 affiliated dealerships into 18 last April.

It now has 890 Mazda and Mazda Anfini showrooms, which under the latest move will have a complete lineup of Mazda products, and 348 Mazda Autozam dealers, mostly located in rural areas.
 
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