On the subject of Monroe
Monroe is reaping the rewards of participating in the industry’s premier rewards program – Australian AutoPartners.
Barcodes from Monroe shock absorber packaging and other related products have been flooding in, indicating a high level of support from many AutoPartners members.
Phil Mason, Tenneco Automotive’s Director of Aftermarket Sales and Marketing, said the results from Monroe’s initial 6-months in the program had been “very encouraging”.
“Although we are clearly already the number one shock absorber brand in Australia, we are always looking for ways to innovatively build our relationship with the trade,” said Phil.
“The AutoPartners program is a win-win scenario for us. It provides the trade with another tangible reward for buying Monroe, whilst adding another aspect to our marketing drive.”
Since joining the AutoPartners program, the number of members with Monroe points has grown substantially. Currently over 1,256 AutoPartners members already have Monroe points – a figure expected to continue to rise with the introduction of a number of special offers from Monroe over the coming months.
According to Michael Hillyard of Midas Glenelg, South Australia’s highest collector of points from Monroe, the AutoPartners program differed from other rewards programs by also offering incentives to the mechanic rather than only to the shop they work for.
“Monroe’s participation in this program is valuable for the industry. We sell a lot of Monroe product, but the opportunity for mechanics to earn additional rewards from Monroe sales makes the system a whole lot sweeter,” said Michael.
“We’re encouraged to quote and recommend Monroe products that offer us points to redeem on a range of great items. I’ve received a brand new fishing rod and a pair of binoculars from this program and I already have my eye on a couple of other items.”
Throughout August, Monroe is offering Double Points on Monroe Magic Camber, the kit that can be used to solve camber problems on the majority of Australian cars.
The kits are easy to fit and easy to adjust – and now make it even easier to earn points with Monroe with every Magic Camber kit barcode returned during August now worth 30 points throughout August.