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Ford's F-Series Truck Caps 22nd Year in a Row as America's Best-Selling Vehicle With a December Sales Record

- F-Series' December sales were 84,657 -- up 16 percent compared with a year ago. - Lincoln posts first calendar year sales increase since 2000. - Volvo sets new calendar year sales record. - Ford's overall December sales were down 4 percent as lower car sales offset record truck sales; full year sales also off 4 percent. - Ford's O'Connor: Improving margins in North America by focusing on retail business and selling a richer product mix.

DEARBORN, Mich., Jan. 5 -- Ford's F-Series truck, America's best-selling vehicle for 22 years in a row and best-selling truck for 27 years in a row, posted record December sales of 84,657, up 16 percent compared with a year ago. It was the fourth month in a row F-Series achieved a double-digit sales increase -- a streak that coincided with the introduction of the all-new F-150. For the full year, F-Series sales totaled 845,586. In December, F-150 was named Motor Trend magazine's Truck of the Year. Yesterday, F-150 was named North American Truck of the Year at the North American International Auto Show in Detroit.

"Without a doubt, the launch of the new F-150 has taken its place among the very best in Ford's long history," said Jim O'Connor, Ford group president, North America Marketing, Sales and Service. "Bolstered by the confidence and excitement created by the F-150, we're ready to launch the next wave of new products."

Overall, U.S. customers purchased or leased 292,209 cars and trucks from Ford, Mercury, Lincoln, Jaguar, Volvo, and Land Rover dealers in December, down 4 percent compared with a year ago. Record truck sales (up 2 percent) were offset by lower car sales (down 16 percent).

For the full year, the company's U.S. sales were 3.5 million, down 4 percent compared with a year ago. Higher truck sales (up 1 percent) were offset by lower car sales (down 12 percent).

"Although overall sales were lower, we're improving margins in North America by focusing on retail business and selling a richer product mix," said O'Connor. "We'll continue with that strategy in 2004."

In December, Lincoln sales were 14,889, up 9 percent compared with a year ago. For the full year, Lincoln sales were up 6 percent -- the first sales increase since 2000. Lincoln is benefiting from new products in one of the industry's fastest growing segments -- the market for premium sport utility vehicles. In December, the redesigned Navigator posted its highest sales month in history (4,989) resulting in full year sales of 38,742, up 27 percent. The all-new, mid-size Aviator achieved first year sales of 29,517. Lincoln dealers sold nearly twice as many SUVs in 2003 as the previous year.

Volvo also benefited from the introduction of a new premium sport utility vehicle as it set a new calendar year sales record. Volvo's full year sales totaled 134,586, up 22 percent. The award-winning XC90 sport utility vehicle achieved its highest sales month ever (4,290) and became Volvo's top-selling product in the U.S. in its first full year on sale.

Other 2003 Sales Highlights

Ford was America's top-selling brand for the 17th year in a row with sales of 2.9 million cars and trucks. In the 17-year period from 1987 to 2003, Ford dealers sold over 52 million cars and trucks to U.S. customers, almost 9 million more than the next best-selling brand. Ford has best-selling products in the following segments: full-size pickups (F-Series), compact pickups (Ranger), sport utility vehicles (Explorer), full-size vans (Econoline), and sports cars (Mustang). In addition, the Ford Escape was the best-selling small sport utility vehicle with record sales of 167,678, up 15 percent.

Mercury full year sales totaled 202,257, down 23 percent for the year. Record sales for Mercury Mountaineer (49,692) and higher sales for Grand Marquis were offset by the impact of discontinued products (Villager and Cougar) and lower fleet sales.

Jaguar and Land Rover full year sales were slightly lower than 2002 when each brand reported record U.S. sales. Both Jaguar and Land Rover achieved substantial improvements in their sales mix after introducing all-new flagship products. Jaguar's XJ sedan posted a 22 percent increase in full year sales following its mid-year introduction and Land Rover's Range Rover achieved record sales of 12,086, up 41 percent.

FORD MOTOR COMPANY DECEMBER 2003 U.S. SALES

December % December Year-To-Date %
2003 2002 Change 2003 2002 Change
Sales By Brand
Ford 240,823 252,008 -4.4 2,894,347 2,997,591 -3.4
Mercury 16,635 18,810 -11.6 202,257 263,200 -23.2
Lincoln 14,889 13,671 8.9 158,839 150,057 5.9
Jaguar 4,438 4,697 -5.5 54,655 61,204 -10.7
Volvo 11,747 11,454 2.6 134,586 110,670 21.6
Land Rover 3,677 3,653 0.7 39,035 40,987 -4.8
Total Ford
Motor Company 292,209 304,293 -4.0 3,483,719 3,623,709 -3.9

Memo: Cars and
Trucks
Cars 80,763 96,551 -16.4 1,169,433 1,325,716 -11.8
Trucks 211,446 207,742 1.8 2,314,286 2,297,993 0.7
Total Ford
Motor Company 292,209 304,293 -4.0 3,483,719 3,623,709 -3.9

FORD BRAND DECEMBER 2003 U.S. SALES

December % December Year-To-Date %
2003 2002 Change 2003 2002 Change

Crown Victoria 6,575 4,821 36.4 78,541 79,716 -1.5
Taurus 15,182 32,243 -52.9 300,496 332,690 -9.7
Focus 16,299 14,638 11.3 229,353 243,199 -5.7
Thunderbird 904 1,238 -27.0 18,100 19,085 -5.2
Mustang 12,249 8,501 44.1 140,350 138,356 1.4
Escort 1,156 1,855 -37.7 25,473 51,857 -50.9
Total Ford Cars 52,365 63,296 -17.3 792,313 864,903 -8.4

Escape 13,756 14,477 -5.0 167,678 145,471 15.3
Explorer 33,313 38,645 -13.8 373,118 433,847 -14.0
Expedition 18,100 19,371 -6.6 181,547 163,454 11.1
Excursion 2,610 2,150 21.4 26,259 29,042 -9.6
Econoline/Club Wagon 13,391 13,661 -2.0 161,721 165,085 -2.0
Windstar 3,523 10,568 -66.7 113,465 148,875 -23.8
Freestar 5,689 0 NA 15,771 0 NA
Ranger 12,443 16,397 -24.1 209,117 226,094 -7.5
F-Series 84,657 72,884 16.2 845,586 813,701 3.9
Heavy Trucks 976 559 74.6 7,772 7,119 9.2
Total Ford Trucks 188,458 188,712 -0.1 2,102,034 2,132,688 -1.4

Total Ford Brand 240,823 252,008 -4.4 2,894,347 2,997,591 -3.4

LINCOLN AND MERCURY BRAND DECEMBER 2003 U.S. SALES

December Year-To-
December % Date %
2003 2002 Change 2003 2002 Change

Grand Marquis 6,875 6,334 8.5 86,986 80,271 8.4
Sable 4,082 5,553 -26.5 61,342 98,998 -38.0
Cougar 0 1,129 -100.0 2,024 19,345 -89.5
Total Mercury Cars 10,957 13,016 -15.8 150,352 198,614 -24.3

Town Car 4,324 4,331 -0.2 56,566 59,312 -4.6
LS 2,657 4,190 -36.6 33,581 39,775 -15.6
Continental 0 380 -100.0 280 15,435 -98.2
Total Lincoln Cars 6,981 8,901 -21.6 90,427 114,522 -21.0

Total Mercury
and Lincoln Cars 17,938 21,917 -18.2 240,779 313,136 -23.1

Mountaineer 4,977 4,662 6.8 49,692 48,144 3.2
Monterey 701 0 NA 2,213 0 NA
Villager 0 1,132 -100.0 0 16,442 -100.0
Total Mercury Trucks 5,678 5,794 -2.0 51,905 64,586 -19.6

Navigator 4,989 3,257 53.2 38,742 30,613 26.6
Aviator 2,919 1,166 150.3 29,517 1,856 1,490.4
Blackwood 0 347 -100.0 153 3,066 -95.0
Total Lincoln Trucks 7,908 4,770 65.8 68,412 35,535 92.5

Total Mercury
and Lincoln Trucks 13,586 10,564 28.6 120,317 100,121 20.2

Total Mercury
and Lincoln
Vehicles 31,524 32,481 -2.9 361,096 413,257 -12.6

Total Lincoln Brand 14,889 13,671 8.9 158,839 150,057 5.9
Total Mercury Brand 16,635 18,810 -11.6 202,257 263,200 -23.2

JAGUAR BRAND DECEMBER 2003 U.S. SALES

December Year-
December % To-Date %
2003 2002 Change 2003 2002 Change
XJ 1,032 516 100.0 10,102 8,286 21.9
S-TYPE 1,113 1,358 -18.0 14,876 15,965 -6.8
X-TYPE 2,037 2,514 -19.0 26,772 33,018 -18.9
XK 256 309 -17.2 2,905 3,935 -26.2
Total Jaguar 4,438 4,697 -5.5 54,655 61,204 -10.7

VOLVO BRAND DECEMBER 2003 U.S. SALES

December Year-To-
December % Date %
2003 2002 Change 2003 2002 Change
S40 692 1,088 -36.4 12,792 15,383 -16.8
V40 187 208 -10.1 2,926 2,729 7.2
S60 2,533 2,980 -15.0 35,295 38,546 -8.4
S70 0 0 NA 0 1 NA
V70 966 841 14.9 11,765 10,863 8.3
V70 XC 1,435 1,605 -10.6 17,177 19,818 -13.3
C70 292 202 44.6 4,271 3,592 18.9
XC90 4,290 3,208 33.7 35,723 4,379 715.8
S80 1,352 1,322 2.3 14,637 15,359 -4.7
Total Volvo 11,747 11,454 2.6 134,586 110,670 21.6

LAND ROVER BRAND DECEMBER 2003 U.S. SALES

December Year-
December % To-Date %
2003 2002 Change 2003 2002 Change
Range Rover 1,756 1,016 72.8 12,086 8,549 41.4
Discovery 1,204 1,462 -17.6 17,420 17,417 0.0
Freelander 717 1,175 -39.0 9,529 15,021 -36.6
Total Land Rover 3,677 3,653 0.7 39,035 40,987 -4.8
 
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