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Mercury Courts Hispanic Buyers With Milan Voga

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La vida loca with la Milan Voga: Mercury's special-edition Milan Voga was created by Ford designer Camilo Pardo for Miami Fashion Week.


(Photo courtesy of Ford Motor Company)

MIAMI — Mercury unveiled a customized 2006 Milan Voga created by Ford GT designer Camilo Pardo at Miami Fashion Week.

The Voga will be auctioned online in June. The proceeds will benefit MANA, a national organization for Hispanic women.

The Milan Voga is largely an appearance package, with such features as "Voga" stitched into the seatbacks.

The Voga features a lowered stance, a metallic "Mar Azul" paint job and special 20-inch polished aluminum wheels, along with a highly polished stainless steel roof panel.

The tuning team at 3D Carbon helped with the aerodynamic details of the Voga, including the front air dam and side skirts as well as the rear spoiler on the deck lid and rear backlight.

"I've never had the opportunity to get involved with the design of a car and then deliver it to the Hispanic community," said Pardo, who is of Colombian ancestry, in a statement. "We've used the Ford GT as a centerpiece before, but this is a car designed specifically for this purpose."

Pardo also unveiled his new women's collection at the event, which runs May 6-10, according to the Miami Fashion Week Web site. The Ford Web site describes his 12 clothing designs as "Mercury themed."

Like other automakers, Ford is turning its attention to the Hispanic market, which has increasing clout. Experts say that by 2010, nearly one person out of every six living in the U.S. will be of Hispanic origin.

What this means to you: Ford wants a piece of the influential Hispanic market, which is worth billions.
 
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